The back to school rush is just around the corner, and we know how crucial this time of year is for many retailers. If you’re a marketer looking to maximise the impact of your activities during this time, then read on…
August 8, 2023
SMS campaigns have emerged as a powerful tool in modern marketing, enabling businesses to engage with their target audience directly. However, to make a real impact it’s essential to master the art of crafting compelling SMS content. We’ve put together some…
July 13, 2023
In today’s digital era, where attention spans are shrinking and competition for customer engagement is fierce, businesses are increasingly turning to personalised communication to cut through the noise. With SMS campaigns inherently having a more personal feel compared to alternative channels,…
June 30, 2023
Text messaging automation is not new, it has been around for years and successful companies have implemented SMS automations into the core of their business. Unfortunately, there are many businesses yet to see the true value of automated text messages and…
March 20, 2019
A call to action or CTA is a phrase designed to encourage people to take a desired action. It is used across all areas of business, particularly in sales and marketing. Call to actions are everywhere, you may not notice them,…
February 12, 2019
We’re well aware of all the jargon that gets thrown around in the world of SMS and we thought we’d take the time to break down one of the terms you may have heard, but are unsure about. Fortunately, It’s also…
June 7, 2012