SMS marketing isn’t just about flagging customers down with promotional codes, VIP sales, and product recommendations. While those are both great ways to use SMS, we mustn’t underestimate the power of SMS marketing for injecting a little bit of personality into…
December 11, 2023
It’s that time of year again when we’re all looking forward to a warming glass of mulled wine, and the smell of chestnuts roasting on an open fire. The holiday season is upon us, and businesses everywhere are focusing on the…
November 29, 2023
As we dive head first into the festive season, after another record-breaking Black Friday month, it’s an apt time to double down on your customer engagement strategies and make sure that your business is well-positioned to take on the holiday shopping…
November 23, 2023
As a marketer, we are constantly seeking new ways to reach our target audience. While email marketing and social media ads remain popular, SMS marketing, with its 98% open rate, is still a powerful tool to engage customers directly. In this…
October 16, 2023
Black Friday is just around the corner and businesses – just like yours – are keen to make the most of it by nailing their Black Friday marketing campaigns. SMS marketing is a really effective marketing tool, and if you’re not…
October 2, 2023
Halloween is creeping in, and Bonfire Night is right around the corner. These upcoming events are golden opportunities for UK retailers, especially when you consider the major shopping events like Black Friday, Christmas, and January sales that follow. Us Brits may…
September 20, 2023
With Black Friday fast approaching, consumers are feeling a frizz of excitement in anticipation for the Black Friday deals that will be available. This year many brands will be using SMS campaigns to cut through the competition and reach potential customers.…
September 8, 2023
Marketers are constantly wondering when the best time to launch a campaign is, for example, you may have found yourself asking “when is the best day to send SMS campaigns?”. Getting the timing right is critical to success for any marketing…
August 23, 2023
Once you’re up and running with a few solid campaigns under your belt, how can you grow the return you’re getting from your business SMS marketing? Measuring success Firstly, you have to establish what success looks like for your campaign. The…
August 17, 2023