The IAB and the DMA recently published some excellent research that explored some of the reasons why consumers often feel reluctant to opt in to receiving mobile marketing messages from companies and brands. They identified 5 barriers that were responsible for…
November 12, 2010
In recent months, we’ve seen a big rise in sports clubs using bulk sms as a way of keeping in touch with their membership base. Sports clubs have been hard hit of late, with normally loyal supporters choosing to stay at…
October 29, 2010
The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting firm Frost and Sullivan reveals that additional features of sms are likely to evolve, including location information, personal information, updates…
March 9, 2010
Live music restaurant group, Bistro Live, has adopted a remarkably successful SMS marketing strategy to increase bookings at their 3 venues. The group was looking for a cost effective way of getting their amazing party offers out to existing customers and…
August 17, 2009