For years now we’ve been trying to convince some customers that the over 50’s do send and receive texts just as younger folk do. They tend not to be such heavy users of sms but are just as likely to respond…
January 27, 2011
I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by…
January 19, 2011
A remarkable example of the efficiency and effectiveness of mobile marketing as a communication medium has emerged from one of our customers in the fast food sector. Grant Wiszniewski, operates the Papa John’s pizza franchise in South Shields and is always…
January 9, 2011
Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers and prospects. SMS marketing still remains by far and away the most responsive direct marketing medium available. Responses to mobile marketing…
January 5, 2011
Glass’s Information Services, the company behind the famous vehicle valuation guides, have launched a new mobile marketing service to inform their customers about a range of new products and offers. The idea is simple enough and is proving very responsive indeed.…
December 9, 2010
Since my last rather scathing report of Coke’s text to win competition in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous…
November 21, 2010
The IAB and the DMA recently published some excellent research that explored some of the reasons why consumers often feel reluctant to opt in to receiving mobile marketing messages from companies and brands. They identified 5 barriers that were responsible for…
November 12, 2010
Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years…
November 9, 2010
I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response…
October 6, 2010
The first SMS message was sent through our gateway in 1999 and since then billions of messages have followed.
Offering one of the most direct and personal ways of communication, advertising and marketing to your customers, mobile marketing can be used to drive brand awareness, for promotions and to retain customers. With the extra personal touch and interactive dimension mobile marketing brings open, read and response rates like no other marketing channel.
After all, 98% of text messages get read compared to just 20% of emails (Frost & Sullivan)
At Text Marketer, we aren’t just satisfied with providing a great mobile marketing platform, we know you want more from SMS and so do we. We provide some great extras that can really help you squeeze the most out of mobile marketing and can turn a good mobile marketing campaign into a world class one.
Customer feedback has never been more important than it is today and with our SMS surveys you can get to know your customers better, what they love about your business and what areas you can improve.
Email to SMS can work great for businesses with a lot of people who all need to send SMS. Our email to SMS gateway receives emails and converts them immediately to texts, delivering them straight to the end users mobile phone.
A virtual mobile number and a dedicated short code are two great ways to allow customers to respond and talk to you through SMS. Allow customers to have a conversation with you or let them enter a competition via SMS.
At Text Marketer we give you more for your money, you’ll find more than just low prices to attract you, with the best in-house support and numerous how-tos, eBooks, instructional posts and documents to help you succeed with your mobile marketing campaigns.
We simply promise to help you get the best out of mobile marketing
It is estimated that 91% of adults have their phones within arm’s length 24/7 (Nielsen) meaning that there is no other device you’re likely to reach your customers with, than on a mobile phone.
