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Category: Mobile Marketing

The Truth About SMS Marketing vs Email Marketing

Posted on January 10th, 2012 by Richard.


Categories: Business SMS, Distributed SMS Articles, Mobile Marketing
Tags: , ,

A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the purposes of this article I mainly mean ‘communication’. Business people often say things like, “we need to DO … Continue reading →

Reasons to develop a Mobile Marketing Strategy

Posted on December 1st, 2011 by Henry.


Categories: Industry Commentary, Mobile Marketing
Tags:

If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry heavy-weights can be quite persuasive. To discuss your mobile marketing strategy please feel free to call us on 0117 2050202   … Continue reading →

Mobile Marketing – Keep Testing

Posted on November 16th, 2011 by Henry.


Categories: Mobile Marketing

Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source – Mobile Marketing Association.) Most organisations which are new to mobile marketing are keen to see how successful it could be for … Continue reading →

Bulk SMS Software – A Developer’s Dilemma

Posted on September 14th, 2011 by Henry.


Categories: Bulk SMS, Mobile Marketing
Tags: ,

Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand and use. It’s a tricky job. The TV remote control … Continue reading →

UK Consumers ‘Prefer Brands that Use Text Messaging’

Posted on September 5th, 2011 by Richard.


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies

British consumers value companies that use text messaging to engage with them, according to a recent survey. The survey questioned consumers about how they prefer businesses to communicate with them. Goods-delivery services are improved by text messaging, with 97 per cent of participants saying that they prefer to buy goods … Continue reading →

Member-Get-Member (Recommend-A-Friend) schemes can really help grow sales

Posted on July 18th, 2011 by Richard.


Categories: Bulk SMS, Distributed SMS Articles, How to, Mobile Marketing, SMS Marketing Ideas & Advice
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Member get Member schemes are a great way to boost your client base. Get them right and you can build your customer base while at the same time rewarding your existing clients. Get it wrong and all it will be is a drain on time and money. Using texting to … Continue reading →

How to Partner with Text Marketer – How to Resell SMS Marketing Services

Posted on June 24th, 2011 by Richard.


Categories: Business SMS, Distributed SMS Articles, Mobile Marketing
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We are approached by hundreds of marketing agencies, consultancies and business suppliers per month asking how they can build an SMS Marketing offering into their business for their clients. It makes sense. Text Message Marketing is the most powerful marketing channel available today. It has the highest ROI of any … Continue reading →

Text Marketer SMS Data Broker Service – Buy Mobile Numbers Data

Posted on May 26th, 2011 by Richard.


Categories: Bulk SMS, Distributed SMS Articles, Mobile Marketing

We are please to announce the launch of the Text Marketer SMS Data Broker Service. Buying SMS databases can be a complicated process and there are many pitfalls to watch out for because the industry is so heavily regulated. This is why we wanted to launch our broker service so you … Continue reading →

Where Next Mobile Marketing?

Posted on May 11th, 2011 by Henry.


Categories: Mobile Marketing
Tags:

Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies. Very few companies in the UK have really embraced the potential applications or have made long term commitments to text marketing. We are still in the early days, where many … Continue reading →

Mobile Marketing and the Recruitment Process

Posted on May 11th, 2011 by Henry.


Categories: Mobile Marketing
Tags:

Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies.Strikingly the use of a text response in the recruitment process is still fairly uncommon. Very few employers in the UK have really embraced the potential applications or have made long … Continue reading →

Quick Guide To SMS Marketing For Nightclubs

Posted on May 11th, 2011 by Henry.


Categories: Bulk SMS, How to, Mobile Marketing, SMS Marketing Ideas & Advice
Tags: ,

Bringing text marketing to life. Many nightclubs are aware that they could be making more from their mobile marketing campaigns. This brief guide provides an overview of the main issues to consider. Automate the process of capturing mobile numbers. Many clubs still collect mobile numbers by sending someone round the … Continue reading →

SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Posted on May 5th, 2011 by Henry.


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies, SMS Campaign Watch
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Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for Frijj, (a chilled milk chocolate drink) but this mobile … Continue reading →

Mobile Marketing – Royal Wedding SMS Marketing Campaign

Posted on April 28th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies
Tags: ,

Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a charmingly simple idea. If you want to get two for one tickets to Bristol Zoo Gardens at any time in May, all you need to do is text the word wedding to … Continue reading →

One guaranteed way to get repeat business

Posted on April 21st, 2011 by Richard.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Mobile Marketing, SMS Marketing Ideas & Advice
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Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from existing customers than new ones. Some of these sayings are just corporate speak. I have to say though, after 25 years in business, I firmly believe in this one. People’s … Continue reading →

2-Way SMS – Short Code or Long Code?

Posted on April 14th, 2011 by Henry.


Categories: Distributed SMS Articles, How to, Mobile Marketing
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Question: I currently use Text Marketer’s web based bulk sms system to send messages to my customers. I want them to be able to reply to these messages. Should I use a short code or a long code? What’s the difference between them and what are they used for? Short … Continue reading →

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