Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish.
The surprising nugget of information was revealed by Alex Meisl of Sponge Group and came to light as part of an excellent series of interviews by Ewan McLeod from [...]
We’re always pleased when industry bodies report figures that support mobile marketing. The Mobile Marketing Association recently released an absolute corker on Twitter.
“97% of SMS opened, 83% in one hour but typically within 4 minutes”
If ever there was a statement that should encourage marketers to incorporate an sms service into their marketing, this is it.
This [...]
6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would probably have been overtaken by a new form of instant, low cost messaging.
The Mobile Data Association’s recently released figures show that our appetite for the [...]
