Posted on January 27th, 2012 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
The ninth chapter in this series was all about how to ensure that you choose the right bulk SMS provider for your mobile marketing campaigns. This final chapter has a simple, uncomplicated message and that is to actually get a mobile marketing plan in place. “The best way to get … Continue reading
Posted on January 10th, 2012 by Henry
Categories: Industry Commentary, News and Case Studies
Tags: Mobile Marketing
Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a new communication channel that no one predicted would be as popular as it has proved to be. Papworth originally thought … Continue reading
Posted on December 1st, 2011 by Henry
Categories: Industry Commentary, Mobile Marketing
Tags: Mobile Marketing
If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry heavy-weights can be quite persuasive. To discuss your mobile marketing strategy please feel free to call us on 0117 2050202 … Continue reading
Posted on September 27th, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, Mobile Marketing
Lisa Monaghan-Jones, MD of The Internal Beauty Clinic was so impressed with the response that her mobile marketing campaign generated, that she kindly dropped us an email. “Dear Henry, I am really impressed with your customer focus and professional approach as a direct result of sending out texts to over 1000 … Continue reading
Posted on September 27th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The penultimate deadly sin of mobile marketing was warning about just using your bulk sms campaigns to sell and nothing else. This last deadly sin advises against wasting your money on developing an app that noone will want to use. Develop a Pointless App 99% of apps are useless and get used just … Continue reading
Posted on September 20th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The last mobile marketing sin talked about how easy it is for mobile marketing messages to be seen as spam if you send too frequently. This sin warns of the dangers of just using bulk sms as a way of blasting out offers and not offering anything else of value … Continue reading
Posted on September 9th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The last mobile marketing sin was all about the dangers of treating everyone as if they were the same person. This sin warms of the perils of sending your customers too much stuff. Pester Them Your bulk sms message is an intrusion, unasked for and unwelcome. So the reason for … Continue reading
Posted on September 7th, 2011 by Henry
Categories: Bulk SMS, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: Bulk SMS, Mobile Marketing
I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I don’t understand why I’m not given the chance to … Continue reading
Posted on September 1st, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Mobile Marketing
The last sin warned of the perils of not allowing your customers to unsubscribe from your bulk sms campaigns. The next sin is about the dangers of not treating your customers as individuals. Treat Everyone the Same Mobile marketing has been around for over 10 years but it still operates in … Continue reading
Posted on August 23rd, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Mobile Marketing
The last sin was ‘more haste less speed‘ and looked at the perils of leaping before you look. The next mobile marketing sin is no less odious and warns of the perils of not including an opt out. Don’t allow them to unsubscribe A short cut to the gates of mobile … Continue reading
Posted on August 18th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The First sin was forgetting a call to action. The next sin is equally as likely to screw up your mobile marketing campaign. More Haste, Less Speed Mobile is unlike any other marketing channel. It’s quick to deploy. Really quick. You can have an idea in the shower and … Continue reading
Posted on August 16th, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, Mobile Marketing
New marketing strategies need to be tested before they’re rolled out. With this basic principle in mind, Bathstore set out to discover whether text marketing could have an impact on sales. The idea was a simple one. Send a text offer out to all customers who had purchased a Bathstore product … Continue reading
Posted on August 16th, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, Mobile Marketing
Mobile marketing is firmly established as a powerful and profitable tool for the fast food industry. All of the large fast food giants are now using bulk sms as a way of increasing sales and most of them use Text Marketer as a bulk sms provider. Dominos Pizza franchisee Sean Callum … Continue reading
Posted on August 3rd, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
The last chapter in this series talked about the difference between long codes and short codes and when to use them. This chapter is all about choosing your mobile marketing supplier. There are loads of companies to choose, which one would suit you best? You’ll obviously need to read this chapter with … Continue reading
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Still Without a Mobile Marketing Strategy? No Need to Panic
Posted on January 13th, 2012 by Henry
Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: Bulk SMS, Mobile Marketing
Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When Text Marketer was set up, way back in 1999, … Continue reading →