The Truth About SMS Marketing vs Email Marketing
Posted on January 10th, 2012 by Richard
Categories: Business SMS, Distributed SMS Articles, Mobile Marketing
Tags: compare, email marketing, sms marketing
A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the purposes of this article I mainly mean ‘communication’. Business people often say things like, “we need to DO … Continue reading




The Long Shadow of the Crazy Frog
Posted on November 9th, 2010 by Henry
Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: Mobile Marketing, sms marketing
Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years ago. On a whim, unwary consumers would text in … Continue reading →