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The Truth About SMS Marketing vs Email Marketing

Posted on January 10th, 2012 by Richard


Categories: Business SMS, Distributed SMS Articles, Mobile Marketing
Tags: , ,

A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the purposes of this article I mainly mean ‘communication’. Business people often say things like, “we need to DO … Continue reading →

SMS Marketing – Business Link Case Study

Posted on December 14th, 2011 by Henry


Categories: News and Case Studies
Tags:

Business Link was looking for a way to reduce the number of non-attendants to their business workshops. Although their booking systems sent out e-mails to confirm that the spots had been booked, there was still an uncomfortably high rate of non-attendance. Using an SMS marketing company to send text reminders … Continue reading →

SMS Marketing Case Study – Subway

Posted on December 14th, 2011 by Henry


Categories: News and Case Studies
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Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a way to increase traffic, particularly over the busy but highly competitive lunchtime period. He needed a communication channel that would cut through and get his message noticed above everything else. With read rates of … Continue reading →

Case Study – Cycle Shop Packs Workshops Using SMS

Posted on September 15th, 2011 by Henry


Categories: Distributed SMS Articles, How to, News and Case Studies
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SMS Campaign Delivers 600% Return on Investment Text Marketer works with a number of bike shops who use sms as a way of communicating with their customers. There is simply no more effective way of getting service reminders or sales offers to customers. Unlike email where you might expect around … Continue reading →

Bulk SMS Software – A Developer’s Dilemma

Posted on September 14th, 2011 by Henry


Categories: Bulk SMS, Mobile Marketing
Tags: ,

Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand and use. It’s a tricky job. The TV remote control … Continue reading →

How Do UK Businesses View SMS Marketing?

Posted on May 11th, 2011 by Henry


Categories: SMS Advertising
Tags:

Text messaging is now seen by UK businesses as a vital communication tool and 65% of us send business texts daily. Using Text Marketer’s ‘Quick Campaign’ module you can save your thumbs a lot of stress by sending text messages straight from your desktop. Keeping in touch with colleagues has … Continue reading →

Quick Guide To SMS Marketing For Nightclubs

Posted on May 11th, 2011 by Henry


Categories: Bulk SMS, How to, Mobile Marketing, SMS Marketing Ideas & Advice
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Bringing text marketing to life. Many nightclubs are aware that they could be making more from their mobile marketing campaigns. This brief guide provides an overview of the main issues to consider. Automate the process of capturing mobile numbers. Many clubs still collect mobile numbers by sending someone round the … Continue reading →

SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Posted on May 5th, 2011 by Henry


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies, SMS Campaign Watch
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Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for Frijj, (a chilled milk chocolate drink) but this mobile … Continue reading →

Q: How can I make my advertising budget work harder for me using SMS Marketing?

Posted on February 11th, 2011 by Henry


Categories: SMS Advertising
Tags:

A: Include an sms / text response and drive a higher response Picture a train or bus full of commuters flicking through newspapers and magazines. None of these potential customers are able to respond to advertising that grabs their attention. By the time they have arrived back home or the … Continue reading →

The Long Shadow of the Crazy Frog

Posted on November 9th, 2010 by Henry


Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years ago. On a whim, unwary consumers would text in … Continue reading →

Is This the Golden Age of SMS Marketing?

Posted on October 6th, 2010 by Henry


Categories: Bulk SMS, Business SMS, Industry Commentary, Mobile Marketing, SMS Marketing Ideas & Advice
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I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response rates of 6,7 or even 10%. My fear is … Continue reading →

Receive a Text From a Customer – Respond Automatically With an Email. New service changes how customers communicate with companies.

Posted on September 15th, 2010 by Henry


Categories: Distributed SMS Articles, How to, Mobile Marketing
Tags: , ,

SMS is undoubtedly the most responsive direct marketing channel. With read rates of over 97%, there is no better way of getting your message straight into the hands of your customers and prospects than with a carefully targetted sms alert. SMS as a response mechanic is also becoming considerably more … Continue reading →

Vans Direct Selects Text Marketer’s SMS Service

Posted on December 10th, 2009 by Henry


Categories: News and Case Studies
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The UK’s largest independent van retailer, Vans Direct, has chosen Text Marketer as their business bulk sms supplier. They are using their new sms service to communicate some fantastically tempting offers to encourage as many new enquiries before Christmas as possible. The current deal gives customers free sat nav on … Continue reading →

5 Reasons Why You Can’t Afford To Ignore Mobile Marketing

Posted on November 20th, 2009 by Henry


Categories: Bulk SMS, Business SMS, Industry Commentary, SMS Advertising, SMS Marketing Ideas & Advice
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1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, sms is 5 times more responsive than direct mail. With open rates to e-mail collapsing, companies need … Continue reading →

System Update – Unsubscribe Service Now Live on Bulk SMS Service

Posted on November 4th, 2009 by Henry


Categories: All Bulk SMS Account Documentation, Bulk SMS, Business SMS, System FAQs, Technical
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Our development team has been busy recently building a range of new tools for our main bulk sms service. We’ll be reporting these new tools and what they can do for our customers over the next few weeks. One of the main reasons that sms is such a responsive direct … Continue reading →

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