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Blog Archives

Text Response Service – Choosing the Right Keyword

Posted on August 25th, 2011 by Henry


Categories: Distributed SMS Articles, How to, SMS Marketing Ideas & Advice
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Using a text response option on your advertising and marketing activities can increase the response rate by as much as 20% or even 30%. By making it easier for your prospects to respond, it’s no great surprise that more of them do. But what is the best type of keyword … Continue reading

SMS Campaign Watch – Win a Weekend in the Peaks

Posted on July 26th, 2011 by Henry


Categories: Distributed SMS Articles, SMS Campaign Watch
Tags: ,

Another consumer mobile maketing campaign comes under the spotlight. This time it’s Buxton Water with their current ‘win a weekend tour of the peaks‘ competition. Creative Impact – Score – 7.5 / 10 Understated is how I’d describe this mobile marketing campaign. The offer didn’t exactly leap from the bottle nor … Continue reading

10 Steps to Mobile Marketing Nirvana – Chapter 2

Posted on June 14th, 2011 by Henry


Categories: Mobile Marketing Nirvana
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Following on from Chapter 1 about your SMS data, this next chapter of our e-book is about how you can grow your mobile marketing database. Generating new prospects is a topic close to all our hearts and this section illustrates how using mobile can boost your results in this area. … Continue reading

Mobile Marketing – Fight The Flab – Text FFIT to 88802

Posted on May 31st, 2011 by Henry


Categories: Business SMS, News and Case Studies, Short Code SMS, Text Messaging Response
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‘Football Fans in Training’ (FFIT) is an imaginative men’s health initiative that will see top flight football clubs help Scottish men get fit and lose some weight. Supporters are being encouraged to sign up for free sessions at their local Scottish Premier League (SPL) club with a view to becoming more … Continue reading

SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Posted on May 5th, 2011 by Henry


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies, SMS Campaign Watch
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Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for Frijj, (a chilled milk chocolate drink) but this mobile … Continue reading

Mobile Marketing – Royal Wedding SMS Marketing Campaign

Posted on April 28th, 2011 by Henry


Categories: Mobile Marketing, News and Case Studies
Tags: ,

Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a charmingly simple idea. If you want to get two for one tickets to Bristol Zoo Gardens at any time in May, all you need to do is text the word wedding to … Continue reading

SMS Response for Political Campaigning

Posted on April 26th, 2011 by Henry


Categories: Bulk SMS, Industry Commentary, News and Case Studies, Short Code SMS
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The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding very well and most commentators anticipate a low turnout. There are a few campaigning groups that seem to be trying to rustle up some awareness though. One of them, www.no2av.org … Continue reading

2-Way SMS – Short Code or Long Code?

Posted on April 14th, 2011 by Henry


Categories: Distributed SMS Articles, How to, Mobile Marketing
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Question: I currently use Text Marketer’s web based bulk sms system to send messages to my customers. I want them to be able to reply to these messages. Should I use a short code or a long code? What’s the difference between them and what are they used for? Short … Continue reading

SMS Response – Stirling Furniture Streamlines Deliveries using SMS

Posted on March 14th, 2011 by Henry


Categories: News and Case Studies, Text Messaging Response
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Stirling Furniture has transformed its product delivery process and made huge cost savings by adopting Text Marketer’s TxtUs service. Every customer expecting delivery of an item of furniture is now sent an sms message informing them of the 2 hour time slot in which they can expect delivery. “Your delivery … Continue reading

Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

Posted on January 19th, 2011 by Henry


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
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I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by one. This is quite effective and the car certainly … Continue reading

How to Cancel a Keyword on SMS Short Code 88802 or txtUs Subscription

Posted on October 12th, 2010 by Henry


Categories: All Bulk SMS Account Documentation, Documentation, How to, Text Messaging Response
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All our short code services are run by subscription and we use Google Checkout as the subscription processor. You can cancel your keyword or TxtUs number from within your Text Marketer account. To do this this go to Incoming SMS – Change Reply Settings. Click Cancel next to the keyword … Continue reading

Miss Millie’s Launch Text Response Ad campaign

Posted on September 22nd, 2010 by Henry


Categories: News and Case Studies, Text Messaging Response
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Unless you’re from Bristol, you’ll never have heard of Miss Millies. For Bristolians it’s an absolute institution, serving delicious fried chicken and burgers to the masses. Being just round the corner from us, we’ve been chosen to provide the sms text response infrastructure for their newly launched radio and poster ad … Continue reading

Christian Aid Uses SMS Software in Fund Raising Effort

Posted on June 3rd, 2010 by Henry


Categories: Mobile Marketing, News and Case Studies, Text Messaging Response, Text Messaging Software
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One of Christian Aid’s more innovative fundraising ideas is Quizaid. This initiative encourages quizmasters to hold a local quiz to help raise funds for Christian Aid’s vital overseas development projects. The charity has put together a Quizaid Pack that contains quiz questions and all the materials needed to publicise the … Continue reading

Sita Widens Response Options with SMS Service

Posted on May 11th, 2010 by Henry


Categories: Business SMS, Mobile Marketing, News and Case Studies, SMS Advertising, Text Messaging Response, Text Messaging Software
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Sita UK, the country’s leading recycling and resource management company, is using Text Marketer’s SMS service to help get a better response from its business marketing campaigns. Companies wanting to find out more about how they can reduce the impact of their waste on the environment, now have the option … Continue reading

Stockton Council Uses Sms Service To Help Parents Of Children with Additional Needs

Posted on April 7th, 2010 by Henry


Categories: Business SMS, News and Case Studies, SMS Providers
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Stocton-on-Tees Council is using sms text alerts to keep parents of children with additional needs informed about a range of support services on offer. Members of the public can join the service simply by texting UFC to short code 88802. The service also includes a text opt out that allows … Continue reading