It’ll come as no surprise that we’re pretty big advocates of the mighty mobile phone and more specifically, SMS communications. Even with the rise in other messaging apps (as we’ve…

Reaching customers ‘on-the-go’ is no longer a problem for Big Idea Media’s Free Racing Tips business, as they reap the rewards of bulk SMS on a daily basis. Launched in…

“There is no such thing as bad publicity” or is there? Now you might be thinking, the way to your customers’ hearts is through their emotions – but evoking the…

Over the past ten years, SMS has moved from being a mere curiosity in users hands to an extension of the arm, as a communication channel adopted by almost every…

It’s annoying when we forget or miss our appointments. However we can assure you that it’s more annoying for the business in question. Missed appointments cost businesses millions of pounds…

Tracking click-throughs on your SMS Marketing campaigns NOTE: This only works if you have Google Analytics code installed on your web or mobile site. It’s all about ROI right? But a…

How do you choose from all the SMS Companies? There are a plethora of SMS Companies out there. How do you choose which one is best for you? Well, we’re…

Whether you are a small insurance broker or a large insurance company, insurance leads are hard to come by and can be expensive to generate. We have well over a…

This subject needs no further explanation. 1. You haven’t really got a mobile marketing strategy That sounds a trifle patronising but the reality is that the vast majority of UK…

Mobile marketing has been helping companies sell more stuff and communicate better with their customers for well over 10 years now. By any measure it is the most effective direct…

One of the criticisms levelled at bulk SMS as a communication channel is that you are restricted to a rather mean 160 characters. This level was set rather arbitrarily when SMS was…

Pizza restaurant chain Tops Pizza, is using Text Marketer’s web-based bulk SMS software to send out enticing offers by SMS to its customers. The chain has over 30 restaurants mainly…

Magento is one of the leading e-commerce platforms in use today. We have teamed up with Final SMS Pro, the leading SMS plugin for Magento, to bring you a leading…

I’m about to upload my customers’ mobile numbers into my Text Marketer account. Is my data safe? This is one of the commonest questions we’re asked by potential users of…

Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost, value for money and support were of course important but…

I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it’s exactly the same…