SMS Campaign Watch

We had a meeting the other day at the excellent Mall pub overlooking some greenery in Clifton. They’ve got a good selection of real ales, decent food and friendly staff.…

This is the latest in our blog series, taking a critical look at consumer text response campaigns. The idea is to mark them on how they perform on a series…

In a previous post we had a little moan about Bannatyne’s Gym. Lapsed customers were kept being sent mobile marketing text messages to try and tempt them back. Now there…

Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text…

This is the first in a series of blog posts looking at current on-pack SMS based promotions. Casting a critical eye, from the consumer’s perspective, campaigns will be rated on…

I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that…

Since my last rather scathing report of Coke’s text to win competition in April, I’ve been keeping a close watch on their latest competitions to see if they have made…

Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if you’re going to run a text to win competition, at…