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Information is the key…

A great source of information for any marketers, mobile enthusiasts or business minds who are interested in learning more about the world of mobile and SMS. Take a stroll through hundreds of inspired, interesting and helpful articles, infographics and videos full of insightful gems – enjoy and share!

5 Reasons Why your Mobile Marketing Strategy Stinks

This subject needs no further explanation. 1. You haven't really got a mobile marketing strategy That sounds a trifle patronising but the reality is that the vast majority of UK companies don't...

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Mobile Marketing Poison. Do Not Drink.

Mobile marketing has been helping companies sell more stuff and communicate better with their customers for well over 10 years now. By any measure it is the most...

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Increase Response to E-mail Using Bulk SMS

One of the criticisms levelled at bulk SMS as a communication channel is that you...

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No one likes staring at a blank screen – example SMS messages

If you're lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library. It's a kind of message depot that can...

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17 Top Mobile Marketing Tips … that all begin with R

Here's a useful check list of 17 Mobile Marketing Tips and they just happen to all start with the letter R! ...

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Mobile Marketing – Retro but effective

"Marketers ruin everything. It's our job. We see something shiny, we squeeze the f*ing sh*t out of it." Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS...

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The most responsive text message campaign ever?

More sales? More enquiries? That's what all businesses want, isn't it? With e-commerce conversion rates running at around 10% (or more, if you're Amazon!) we want the details of the other...

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Mobile Marketing – How important is it that you include an opt out?

One of the areas that we focused on in our recently released 'Consumer Attitudes to SMS Marketing' survey was the contentious issue of unsubscribing. We...

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Advanced Functions of Text Marketer you might not know about

Since 1999, many advanced functions have been added to the Text Marketer platform to allow for better SMS Marketing campaigns and ease of integration with other software packages. With our easy-to-use...

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Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message

The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a...

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Consumer Attitudes to SMS Marketing – Infographic

We take a look at what consumer attitudes towards SMS marketing and text alerts in one of the largest and most comprehensive surveys. Our goal is to resolve many unanswered questions of...

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We Text More Than We Chat, Research Reveals

I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race...

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Business SMS pricing – We’ve ruffled a few feathers

We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four...

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SMS Marketing or SMS Blasting?

The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean...

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Reply Option Yields 17% More Response for Bulk SMS Campaign

So many companies continue to just send one way, outbound bulk SMS broadcasts. There's a massive wasted opportunity to generate more response from the target audience by including...

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