Some of us maybe more advanced in our SMS marketing knowledge and know how than others. However there is usually a little room for improvement and with this, Things to test to achieve a better response from your SMS marketing campaign…
July 31, 2013
If you’re lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library below. It’s a kind of message depot that can help you compose you messages in a slightly more interesting…
September 18, 2012
“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.” Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that…
September 11, 2012
One of the areas that we focused on in our recently released ‘Consumer Attitudes to SMS Marketing‘ survey was the contentious issue of unsubscribing. We wanted to get people’s true feelings about the importance they put on being able to opt out…
August 28, 2012
I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race medal at the Olympics? Before we dismiss this as twaddle, the…
July 31, 2012
The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean is: ‘we need to give our sales a quick boost, so let’s send…
June 18, 2012
A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the purposes of this article I mainly mean ‘communication’. Business…
January 10, 2012
Business Link was looking for a way to reduce the number of non-attendants to their business workshops. Although their booking systems sent out e-mails to confirm that the spots had been booked, there was still an uncomfortably high rate of non-attendance.…
December 14, 2011
Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a way to increase traffic, particularly over the busy but highly competitive lunchtime period. He needed a communication channel that would cut through and get his…
December 14, 2011
Reach (almost) everyone in your list on the UK’s lowest-cost business SMS platform.
No contract. No sign up or set up fees
Text marketing isn’t the only tactic in town, but it is the most effective.
While email offers get buried in promotional tabs, an SMS pings to the top of the pile. While people are busy Googling the phone number rather than answering the call, an SMS delivers your message like an old friend. It’s why more people open texts and respond quicker—often within 90 seconds. And it’s why people say things like this about Text Marketer:
“This works so well it caused our website to crash due to sheer number of visitors.” – Santa Letter Direct.
Text Marketer is built for simplicity. There’s nothing to download. Once you’re on the platform, there’s no complicated setup or steep learning curve. Everything is designed to make it easy to run and manage your SMS marketing.
No contract. No sign up or set up fees. *If you see a lower rate, we’ll match it.
SMS is simple, timely and effective. For you and your customers.
If you have an urgent update to send or promotion to push, a text message is the fastest, most reliable way to spread the word.
Delivery is instant thanks to our Tier 1 SMS connections, which work at lightning speed whether you’re sending one message or 1,000.
And you never have to fight against noisy inboxes or social media algorithms to get your message read.
Text marketing lets you contact customers when they want to be contacted, even when you’re not around to send the message.
With Text Marketer automations you can write a text once and set it to reply whenever someone signs up, makes a purchase or needs a reminder.
You can also schedule messages to send at a specific time (e.g., when your offer goes live) or drip-feed them in small batches. It’s our way of helping you “work” while you’re busy doing your own thing.
With Text Marketer, you only pay for the texts you send, plus any extra virtual numbers or keywords you need. Which means you get all of this for free…
Message Box Bulk SMS Editor, SMS Templates, Message Scheduling, Message Personalisation Fields, Opt-Out Templates, SMS Shortcode to receive replies, SMS Reply Number also to receive replies, Custom Contact Groups, Delivery Reporting, Email to SMS, SMS Link Shortener, SMS Landing Pages, Multiple User Accounts, Text Marketer API, Unlimited Tech Support.
Annnd breathe.
There are no contracts or hidden fees, and nasty surprises are banned as a rule. So SMS marketing works with your budget, whether you’re starting out or scaling up.
SMS Marketing is accessible to every mobile phone with a working SIM card.
So, you can message customers even if their favourite game is Snake and the most advanced feature on their device is FM radio.
Plus, with Text Marketer you can use a shortcode or virtual number to collect replies and turn marketing into a conversation.
No contract. No sign up or set up fees. *If you see a lower rate, we’ll match it.
You can use SMS marketing in all kinds of ways to engage customers and keep them coming back. Here’s a little taste of what you can send.
Increase loyalty by letting customers know you’re thinking of them during the holidays, from Christmas to Eid to Diwali to International Talk Like a Pirate Day.
Keep customers in the know with updates on things like opening hours, orders, upcoming appointments, scheduled payments and customer service announcements.
Make your customers feel valued and improve your service with multiple-choice feedback surveys and review links based on recent interactions or purchases.
Show customers they’re more than a number with personalised offers for special occasions like birthdays or anniversaries, or as a thank you for their loyalty.
Create excitement and urgency with timely messages for your big sale, promotion, upsell, event or competition.
Reduce cart abandonment and tempt shoppers back by reminding them what they’ve left in their basket, with an offer to sweeten the deal.
Build trust with security updates, password information, verification codes, tech support and opt-out messages that assure customers the important stuff is taken care of.
“I would never have predicted such a high redemption rate. My weekly takings are up and I am now looking for more delivery drivers.”
“Text Marketer contributed to a 27% rise in overall traffic, a 45% rise in direct traffic and a massive 93% rise in mobile traffic.”
The average open rate for SMS is 98%. That’s about 3x higher than email. Just saying.
It also has an average click-through rate of 10.66%. That’s about 4x higher than email.
But enough email bashing. Here’s what makes SMS effective:
SMS marketing is the practice of sending marketing messages to customers via SMS. You’ll also see it called text marketing.
Bulk SMS is a way to do SMS marketing. With bulk SMS, you can send text messages to multiple customers at the same time.
If you’re running an SMS marketing campaign for more than one customer, you’ll use a bulk SMS platform to do it. Your fingers and thumbs will thank you for it.
You sure can. Text Marketer is browser-based. So you can set up and manage SMS marketing campaigns on any device with an internet connection, from anywhere in the world.
No. SMS marketing is perfectly legal in the UK. But there are certain rules you need to follow:
SMS marketing and WhatsApp marketing are both messaging strategies, with similar features and benefits.
WhatsApp is well suited for sending videos and documents, and offers an unlimited character limit, compared to the 160-character limit for SMS.
But not everyone uses it and delivering messages requires an internet connection, which can slow delivery.
SMS, on the other hand, is a feature on every mobile phone with a working SIM card, making it more accessible. It’s also built for speed, with instant delivery regardless of online access or data limits.
We’re biased, of course, but if you want to spread your message to more people faster, SMS marketing is where it’s at.
No contract. No sign up or set up fees
