Compare the Market: Nobody’s lower priced for quality SMS Lowest Bulk SMS Prices Free Bulk SMS Software
Text Marketer News and Case Studies SMS Marketing Infographics Text Marketing Industry Commentary Text Marketing Campaign Watch SMS Marketing Ideas and Advice

Category: Mobile Marketing

SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Posted on May 5th, 2011 by Henry.


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for Frijj, (a chilled milk chocolate drink) but this mobile … Continue reading →

Mobile Marketing – Royal Wedding SMS Marketing Campaign

Posted on April 28th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies
Tags: ,

Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a charmingly simple idea. If you want to get two for one tickets to Bristol Zoo Gardens at any time in May, all you need to do is text the word wedding to … Continue reading →

One guaranteed way to get repeat business

Posted on April 21st, 2011 by Richard.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Mobile Marketing, SMS Marketing Ideas & Advice, Ticker
Tags: , , , , , ,

Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from existing customers than new ones. Some of these sayings are just corporate speak. I have to say though, after 25 years in business, I firmly believe in this one. People’s … Continue reading →

2 Way SMS Short Code or Long Code?

Posted on April 14th, 2011 by Henry.


Categories: Distributed SMS Articles, How to, Mobile Marketing
Tags: , ,

Question: I currently use Text Marketer’s web based bulk sms system to send messages to my customers. I want them to be able to reply to these messages. Should I use a short code or a long code? What’s the difference between them and what are they used for? Short … Continue reading →

Customer Research by Text Message returns 43% Response Rate

Posted on March 29th, 2011 by Richard.


Categories: Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, News and Case Studies, Text Messaging Response

Toyota parts supplier, RoughTrax, achieved a 43% response rate to their customer survey using text messaging alone. It’s fundamental to every business on the planet. Customer research tells us what we’re doing right and where we’re going wrong. But, customers just don’t often respond to postal or emailed surveys. Running … Continue reading →

Mobile Marketing – Can I send my customers a bulk text campaign?

Posted on March 22nd, 2011 by Henry.


Categories: Distributed SMS Articles, Industry Commentary, Mobile Marketing, SMS Marketing Ideas & Advice
Tags: ,

Question. Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven’t specifically opted in to receiving text messages. This is one of the most frequently asked questions on the subject of mobile marketing and  I thought it would be worth clarifying the rules … Continue reading →

SMS Campaign Watch – Part 1. 7UP Text to Win Competition

Posted on March 8th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

This is the first in a series of blog posts looking at current on-pack sms based promotions. Casting a critical eye, from the consumer’s perspective, campaigns will be rated on a number of factors such as ease of entry, clarity of instructions, creative impact etc. The problem we’ve found with … Continue reading →

Restaurant Mobile Marketing

Posted on March 2nd, 2011 by Richard.


Categories: Distributed SMS Articles, Email to SMS, Mobile Marketing, Text Messaging Response
Tags: , ,

See the NEW updated article: How to do … Restaurant Mobile Marketing Booking enquiries can increase as much as much as 50% using a text option Booking a restaurant is often a impulsive decision but a lot of people refrain from ‘making that call’ for a whole host of reasons. … Continue reading →

Text message enquiry system reduces costs and increases enquiries

Posted on March 1st, 2011 by Richard.


Categories: Business SMS, Email to SMS, Mobile Marketing, News and Case Studies
Tags: , , , , , ,

RoughTrax, one of the leading independent suppliers of 4×4 Toyota parts, recently integrated the text message enquiry and reply system txtUs. txtUs is designed to give a business a unique mobile number (like having a fax number) which customers and prospects can use to text the company. Texts come in … Continue reading →

Mobile Coupon Text Message Campaign Delivers 28 Per Cent Redemption Rate

Posted on February 15th, 2011 by Richard.


Categories: Bulk SMS, Distributed SMS Articles, Mobile Marketing
Tags: , , ,

Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based mobile coupons, offering consumers a free bottle of Sprite in a chain of nationwide stores. Due to the large number of stores, the coupon solution had to be easy for … Continue reading →

Mobile Marketing – Target the Human Not the Mobile Number

Posted on February 15th, 2011 by Henry.


Categories: Bulk SMS, Industry Commentary, Mobile Marketing
Tags: , ,

There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database. This has long been the mantra of direct marketing types, not just those involved in mobile. We often notice that … Continue reading →

Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

Posted on January 19th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by one. This is quite effective and the car certainly … Continue reading →

Mobile Marketing – Storage Kings Launches SMS Promotion

Posted on January 5th, 2011 by Henry.


Categories: Bulk SMS, Mobile Marketing, News and Case Studies
Tags: ,

Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers and prospects. SMS marketing still remains by far and away the most responsive direct marketing medium available. Responses to mobile marketing campaigns can reach at least double or triple that … Continue reading →

Mobile Marketing – Xmas shoppers go mad for SMS Vouchers

Posted on December 16th, 2010 by Richard.


Categories: Distributed SMS Articles, Mobile Marketing

Results in show that 2010 Christmas Shoppers are going mad for last minute discount vouchers sent to them by text message. “The concept is simple but amazingly effective”, reports Barry Hemmings from online retailer RoughTrax, “we’re texting out voucher codes to our customers that expire on our order deadline for … Continue reading →

Mobile Marketing Statistics

Posted on December 7th, 2010 by Richard.


Categories: Mobile Marketing
Tags: , , ,

When we’re possibly considering dipping our toes in the proverbial ’mobile marketing water’, it’s sometimes nice to have the warm comfortable feeling of some statistics to back us up. Here at Text Marketer, stat’s are a daily routine of ours. We’re always looking at the latest trends, the newest ideas and what’s … Continue reading →

« Older Entries
Newer Entries »