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Business SMS is Here to Stay – Research Reveals

Posted on November 3rd, 2011 by Henry


Categories: Business SMS, Industry Commentary
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There’s been a lot of industry chat about the future of SMS lately. Recent research by mobile analyst Portio Research, has revealed that contrary to predictions, SMS is fighting off competition from instant messaging services such as BBM, Facebook, IMessage and others. It turns out that SMS is as popular … Continue reading →

OMG – A customer used the ‘C word’

Posted on July 28th, 2011 by Henry


Categories: Distributed SMS Articles, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to find a new supplier of bulk sms services for his company. He was basically doing the rounds by ringing up a … Continue reading →

Business SMS to Overtake Personal SMS by 2016

Posted on June 21st, 2011 by Henry


Categories: Bulk SMS, Industry Commentary
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That seems an unlikely prediction. Most of us hardly receive any business sms at all, so the prospect of it overtaking personal sms seems a bit far fetched. This was however the conclusion of Juniper Research whose job is to wrestle with these issues and try and foresee the way of the … Continue reading →

Business Telecoms Companies to offer SMS Services

Posted on June 10th, 2011 by Henry


Categories: News and Case Studies, SMS Marketing Ideas & Advice
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Text Marketer launches new sms service for business telcoms providers. For many years Text Marketer has received enquiries from business telecoms companies. They are frequently asked by their clients if they know where they can get hold of a bulk sms service. This seems fairly logical. If you were looking for a … Continue reading →

Business SMS

Posted on May 11th, 2011 by Henry


Categories: Business SMS
Tags:

Business SMS has a long way to go. The future looks bright for business sms? At Text Marketer, we’re continually surprised how business sms is still really in the early stages of development. Most companies are still not using business sms as part of their communication strategies. Surprising really, when … Continue reading →

Mobile Marketing – CIMA Engages Members With Text Reminders

Posted on May 9th, 2011 by Henry


Categories: Bulk SMS, News and Case Studies
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The Chartered Institute of Management Accountants,  the world’s largest professional body of management accountants, is using Text Marketer’s web based sms service to communicate with its members. Recently lapsed CIMA members are now sent an sms alert reminding them to renew their membership, with an incentive of a 50% discount … Continue reading →

5 Essential Tips For Christmas Bulk SMS Campaigns

Posted on November 29th, 2010 by Henry


Categories: Bulk SMS, Distributed SMS Articles, How to, SMS Marketing Ideas & Advice
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I spend most of November trying to avoid Christmassy stuff. It’s almost impossible, particularly as the number of perfume and ‘eau de toilet’ ads on the telly reaches saturation. NEWSFLASH! Text Marketer launches lowest ever priced Bulk SMS system & updates competitor price comparison chart. I finally admitted defeat though … Continue reading →

How Not to Run a Text to Win Competition by Coca-Cola. Part 2.

Posted on November 21st, 2010 by Henry


Categories: News and Case Studies, SMS Campaign Watch, SMS Marketing Ideas & Advice
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Since my last rather scathing report of Coke’s text to win competiton in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous patience and persistence to enter successfully and the clunkiness … Continue reading →

Mobile Marketing Undervalued by UK Brands

Posted on September 29th, 2010 by Henry


Categories: Bulk SMS, Distributed SMS Articles, Industry Commentary, SMS Marketing Ideas & Advice, Text Messaging Response
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Ronan Shields, mobile expert at New Media Age, wrote an excellent article last week about how major brands are missing out on the opportuinity that mobile marketing presents. The main thrust of the article was that media agencies are failing their clients by refusing to buy into the effeciveness of … Continue reading →

Text Marketer’s SMS Service Taken Up By The Caravan Club

Posted on September 16th, 2010 by Henry


Categories: Bulk SMS, Business SMS, News and Case Studies, SMS Providers
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With over 1 million members, The Caravan Club offers a superb choice of quality caravan parks and caravan sites in the UK and Ireland as well as range of other services. The club has recently adopted Text Marketer’s web to sms service as a cost efficient way of securing short … Continue reading →

Receive a Text From a Customer – Respond Automatically With an Email. New service changes how customers communicate with companies.

Posted on September 15th, 2010 by Henry


Categories: Distributed SMS Articles, How to, Mobile Marketing
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SMS is undoubtedly the most responsive direct marketing channel. With read rates of over 97%, there is no better way of getting your message straight into the hands of your customers and prospects than with a carefully targetted sms alert. SMS as a response mechanic is also becoming considerably more … Continue reading →

Lookers Choose Text Marketer for Bulk SMS

Posted on September 13th, 2010 by Henry


Categories: Bulk SMS, Business SMS, News and Case Studies, SMS Providers
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Leading car dealership group Lookers has chosen Text Marketer as its bulk sms provider. The Group has over 120 dealerships and is committed to providing customers with unrivalled service, through its “Customers for Life” programme. Their first web sms campaign is promoting the release of the new 60’ registration, with some … Continue reading →

Reduce Your Bulk SMS Costs -Let Users Unsubscribe

Posted on September 7th, 2010 by Henry


Categories: Bulk SMS, Business SMS, How to, SMS Advertising, SMS Marketing Ideas & Advice
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The use of Bulk SMS in business is just starting to establish itself as a mainstream channel in marketing strategies. Although sms has been around on our phones for over 20 years, it’s only fairly recently that mobile marketing has become an increasingly popular way of getting a message across … Continue reading →

Text Marketer Appointed ByThe Scotsman Publication

Posted on July 28th, 2010 by Henry


Categories: Bulk SMS, Business SMS, News and Case Studies, SMS Providers
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The famous Scotsman newspaper is using Text Marketer’s sms software to send out sms alerts to customers who have registered to receive updates on their mobile. The data held on their database includes the postcode of the customer, allowing them to send news alerts to subscribers in specific geographic locations. … Continue reading →

6 Questions To Ask Your Bulk SMS Software Supplier

Posted on June 15th, 2010 by Henry


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, SMS Marketing Ideas & Advice, SMS Providers, Text Messaging Software
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If only sourcing the right sms software company was as easy as finding the lowest price and signing up. As usual, it’s a little bit more involved than that. Companies package their products and pricing in different ways that make differentiating all the possible suppliers a tricky business. So here’s … Continue reading →

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