Industry Commentary

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SMS Dominance to Continue

The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting firm Frost and Sullivan reveals that additional features of sms are likely to evolve, including location information, personal information, updates…

The Onward March of SMS

6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would probably have been overtaken by a new form of instant, low…

5 Reasons Why You Can't Afford To Ignore Mobile Marketing

1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, SMS is 5 times more responsive than direct…