Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Your mobile is the most powerful thing in your pocket

We love our mobile phones, we’re joined at the finger tips and with good reason. What can’t you do on a smartphone these days? Usually the list for what can...

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Mobile Marketing Extends Its Reach with In-Text Links

One of the persistent and legitimate grumbles about SMS is that you are restricted to a measly 160 characters. While e-mail and the web are unrestricted, mobile marketers have had to...

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Bulk Messaging

Bulk Messaging from Text Marketer Bulk messaging is a somewhat clumsy term to describe the process of sending any number of text messages to customers, prospects or contacts....

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5 Reasons Why your Mobile Marketing Strategy Stinks

This subject needs no further explanation. 1. You haven't really got a mobile marketing strategy That sounds a trifle patronising but the reality is that the vast majority of UK companies don't...

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Mobile Marketing Poison. Do Not Drink.

Mobile marketing has been helping companies sell more stuff and communicate better with their customers for well over 10 years now. By any measure it is the most...

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No one likes staring at a blank screen – example SMS messages

If you're lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library. It's a kind of message depot that can...

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Mobile Marketing – Retro but effective

"Marketers ruin everything. It's our job. We see something shiny, we squeeze the f*ing sh*t out of it." Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS...

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Mobile Marketing – How important is it that you include an opt out?

One of the areas that we focused on in our recently released 'Consumer Attitudes to SMS Marketing' survey was the contentious issue of unsubscribing. We...

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Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message

The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a...

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We Text More Than We Chat, Research Reveals

I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race...

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Business SMS pricing – We’ve ruffled a few feathers

We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four...

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SMS Marketing or SMS Blasting?

The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean...

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Is it Time to Switch Your Bulk SMS Account?

Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They'll typically ring us and...

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Mobile Marketing – The Relentless March of the Pointless QR Code

We had a meeting the other day at the excellent Mall pub...

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Still Without a Mobile Marketing Strategy? No Need to Panic

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile...

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