Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Your mobile is the most powerful thing in your pocket

We love our mobile phones, we’re joined at the finger tips and with good reason. What can’t you do on a smartphone these days? Usually the list for what can...

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Mobile Marketing Extends Its Reach with In-Text Links

One of the persistent and legitimate grumbles about SMS is that you are restricted to a measly 160 characters. While e-mail and the web are unrestricted, mobile marketers have had to...

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Bulk Messaging

Bulk Messaging from Text Marketer Bulk messaging is a somewhat clumsy term to describe the process of sending any number of text messages to customers, prospects or contacts....

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6 Myths of Mobile Marketing – Chapter 6

The last mobile marketing myth was that only younger folk use SMS. Clear nonsense but a view that still persists. This one is all about new technology round the corner that...

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6 Myths of Mobile Marketing – Chapter 4

The last chapter in this series, talked about the legalities of mobile marketing. This latest episode looks at the costs involved. Mobile marketing…..sounds on trend: I'm going to need a...

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6 Myths of Mobile Marketing – Chapter 3

The last chapter in this thrilling SMS marketing e-book warned of the perils of setting the bar too high in terms of what response rate you can expect from...

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6 Myths of Mobile Marketing – Chapter 2

The first chapter in the series looked at some marketers’ uncontrollable and illogical desire to build a mobile app, usually to demonstrate what an innovative, forward thinking company...

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6 Myths of Mobile Marketing – Chapter 1

This is the third blog series that we'll turn into an e-book when we've completed all six chapters. Seven Deadly Sins of Mobile Marketing and 10 Steps to Mobile...

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It’s the Text Wot Did It

I'm a rather reluctant customer of Brunel Ford,...

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5 Reasons Why your Mobile Marketing Strategy Stinks

This subject needs no further explanation. 1. You haven't really got a mobile marketing strategy That sounds a trifle patronising but the reality is that the vast majority of UK companies don't...

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SMS Volumes Confuse Industry Experts

Personal use of SMS has recently been showing some signs of decline. Apps like Whatsapp, Skype and Facebook have been nibbling away at the dominance of SMS as the messaging...

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Mobile Marketing Poison. Do Not Drink.

Mobile marketing has been helping companies sell more stuff and communicate better with their customers for well over 10 years now. By any measure it is the most...

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Trust is Holding back Mobile Commerce, Research Reveals

Consumer watchdog Which? has released the results of its annual 'Best and worst online...

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Survey Reveals Consumer Attitudes to SMS Marketing in the Fast Food Sector

Press Release... Bulk SMS providers Text Marketer have released the results of their in depth survey into consumer attitudes towards SMS Marketing. The survey, the largest of its kind, included...

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No one likes staring at a blank screen…

If you're lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library. It's a kind of message depot that can...

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