Industry Commentary

Bulk Messaging

Bulk Messaging from Text Marketer Bulk messaging is a somewhat clumsy term to describe the process of sending any number of text messages to customers, prospects or contacts.  There are…

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SMS Marketing or SMS Blasting?

The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean is: ‘we…

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SMS – 19 Years and Counting

Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a…

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