Marketers are constantly wondering when the best time to launch a campaign is, for example, you may have found yourself asking “when is the best day to send SMS campaigns?”. Getting the timing right is critical to success for any marketing…
August 23, 2023
With the EU-US Privacy Shield being struck down, EU companies using US software need to ensure there are appropriate safeguards in place for their data.
August 14, 2020
We take a look at some of the lessons covid-19 has taught businesses that we're going to be holding onto post pandemic.
June 18, 2020
Here our CEO details just a few of the steps we have taken as a business, to ensure we can continue supporting our customers through this difficult time.
April 17, 2020
We love our mobile phones, we’re joined at the finger tips and with good reason. What can’t you do on a smartphone these days? Usually the list for what can you do, would be shorter than what can’t you do, but…
May 10, 2016
One of the persistent and legitimate grumbles about SMS is that you are restricted to a measly 160 characters. While e-mail and the web are unrestricted, mobile marketers have had to chew the end of their pencils to compress their offer…
September 6, 2013
Bulk Messaging from Text Marketer Bulk messaging is a somewhat clumsy term to describe the process of sending any number of text messages to customers, prospects or contacts. There are a numbers of options for sending messages. The quickest and easiest…
June 17, 2013
This subject needs no further explanation. 1. You haven’t really got a mobile marketing strategy That sounds a trifle patronising but the reality is that the vast majority of UK companies don’t really get involved in mobile marketing in any meaningful…
January 10, 2013
Mobile marketing has been helping companies sell more stuff and communicate better with their customers for well over 10 years now. By any measure it is the most effective direct marketing channel available. When compared with direct mail for example, SMS…
December 18, 2012