Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Mobile Marketing Undervalued by UK Brands

Ronan Shields, mobile expert at New Media Age, wrote an excellent article last week about how major brands are missing out on the opportuinity that...

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99% of Mobile Apps Only Get Used Once

Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of...

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SMS Cements Top Spot as Most Read Medium

We're always pleased when industry bodies report figures that support mobile marketing. The Mobile Marketing Association recently released an absolute corker on Twitter. "97% of SMS opened,...

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6 Questions To Ask Your Bulk SMS Software Supplier

If only sourcing the right SMS software company was as easy as finding the lowest price and signing up. As usual, it's a little bit more...

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Text Messaging Service would Deliver 20 Per Cent Increase in Election Turnout

As the dust settles on the election, Orange have released some figures revealing that 20% more of us would bother to vote if there was a ...

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SMS Dominance to Continue

The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting firm Frost and Sullivan reveals that additional features of...

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Two Thirds of Brits Want to Receive More SMS Alerts

A recent survey by Dialogue Communications found that a tiny 3% of people currently receive text alert reminders, while 83% receive reminders through traditional post. However, a hefty 67% of people...

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The Onward March of SMS

6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication...

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Drayton Bird Interviews Text Marketer

Have you come across a chap called Drayton Bird before? If you've ever attended a direct marketing course or event, there's a good chance you'll have heard him imparting his...

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5 Reasons Why You Can’t Afford To Ignore Mobile Marketing

1. It's the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to your customers is astonishingly effective....

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