Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Mobile Marketing Undervalued by UK Brands

Ronan Shields, mobile expert at New Media Age, wrote an excellent article last week about how major brands are missing out on the opportuinity that...

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99% of Mobile Apps Only Get Used Once

Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that...

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SMS Cements Top Spot as Most Read Medium

We're always pleased when industry bodies report figures that support mobile marketing. The Mobile Marketing Association recently...

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6 Questions To Ask Your Bulk SMS Software Supplier

[caption id="attachment_1508" align="alignright" width="320" caption="Choose your bulk sms supplier with care"] [/caption] If only sourcing the right ...

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Text Messaging Service would Deliver 20 Per Cent Increase in Election Turnout

[caption id="attachment_1456" align="alignright" width="301" caption="Will we see an sms voting service in 2015?"][/caption] As the...

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SMS Dominance to Continue

The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting...

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Two Thirds of Brits Want to Receive More SMS Alerts

A recent survey by Dialogue Communications found that a tiny 3% of people currently receive text alert...

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The Onward March of SMS

6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication...

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Drayton Bird Interviews Text Marketer

[caption id="attachment_1000" align="alignright" width="177" caption="Drayton Bird, in typically relaxed pose"][/caption] Have you come a across a chap called...

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5 Reasons Why You Can’t Afford To Ignore Mobile Marketing

1. It's the most responsive direct marketing channel available. Using bulk sms as a way of communicating an...

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