The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding very well and most commentators anticipate a low turnout. There are a few campaigning groups that seem to be trying to…
April 26, 2011
It’s all too easy to think of a bulk sms service as just an effective marketing tool; a way of pushing sales messages to prospects and customers. You can overlook a whole range of other ways that a bulk sms service…
March 28, 2011
Question – Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven’t specifically opted in to receiving text messages. This is one of the most frequently asked questions on the subject of mobile…
March 22, 2011
There was a great article recently in Mobile Marketing Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database. This has long been the mantra of direct marketing types, not…
February 15, 2011
For years now we’ve been trying to convince some customers that the over 50’s do send and receive texts just as younger folk do. They tend not to be such heavy users of sms but are just as likely to respond…
January 27, 2011
Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years…
November 9, 2010
I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response…
October 6, 2010
Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of information was revealed by Alex Meisl of Sponge Group and…
July 27, 2010
If only sourcing the right SMS software company was as easy as finding the lowest price and signing up. As usual, it’s a little bit more involved than that. Companies package their products and pricing in different ways that make differentiating…
June 15, 2010