Industry Commentary

If you've been thinking about mobile marketing and haven't quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry...

There's been a lot of industry chat about the future of SMS lately. Recent research by mobile analyst Portio Research, has revealed that contrary to predictions, SMS is fighting off...

I'm in a bit of a huff with Orange. In most respects they're a great provider but I'm getting increasingly hacked off with their mobile marketing campaigns. I don't...

A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to...

That seems an unlikely prediction. Most of us hardly receive any business SMS at all, so the prospect of it overtaking personal SMS seems a bit far fetched. This was, however, the...

I had a moan about Bannatyne's Gym in a previous post. As a lapsed (and slightly fatter)...

Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package things in different ways, have different sms pricing structures and appear...

The political parties are busy trying to get us excited about the upcoming AV referendum. I'm not sure they're succeeding very well and most commentators anticipate a low turnout. There are...

It's all too easy to think of a bulk sms service as just an effective marketing tool; a way of pushing sales messages to prospects and customers. You can overlook a...

Question - Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven't specifically opted in to receiving text...

There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database....

For years now we've been trying to convince some customers that the over 50's do send and receive texts just as younger folk do. They tend not to be such...

Sorry if I've just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong...

51 per cent of UK mobile owners aged 18 and over have used m-commerce, but only 8 per cent of retailers currently have a mobile presence, in the shape of...

I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce...