The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting firm Frost and Sullivan reveals that additional features of…

6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would…

1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the…