Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Reasons to develop a Mobile Marketing Strategy

If you've been thinking about mobile marketing and haven't quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry...

Read More

Business SMS is Here to Stay – Research Reveals

There's been a lot of industry chat about the future of SMS lately. Recent research by...

Read More

Mobile Marketing or Spam – Orange Please Explain

I'm in a bit of a huff with Orange. In most respects they're a great provider but I'm getting...

Read More

OMG – A customer used the ‘C word’

A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to...

Read More

Business SMS to Overtake Personal SMS by 2016

That seems an unlikely prediction. Most of us hardly receive any business SMS at all, so the prospect of it overtaking personal SMS seems a bit far fetched. This was, however, the...

Read More

Mobile Marketing – Relief as Bannatynes Includes SMS Opt Out

I had a moan about Bannatyne's Gym in a previous post. As a lapsed (and slightly...

Read More

SMS Buyers’ Guide

Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package things in different ways, have different sms pricing structures and appear...

Read More

SMS Response for Political Campaigning

The political parties are busy trying to get us excited about the upcoming AV referendum. I'm not sure they're succeeding...

Read More

Uses for an SMS Service – It’s Not Just About SMS Marketing

It's all too easy to think of a bulk sms service as just an effective marketing tool; a way of pushing sales messages to prospects and customers. You can overlook a...

Read More

Mobile Marketing – Can I send my customers a bulk text campaign?

Question. Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven't specifically opted in to receiving text messages. ...

Read More

Mobile Marketing – Target the Human Not the Mobile Number

There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database....

Read More

Mobile Marketing – Over 50′s Move Centre Stage

For years now we've been trying to convince some customers that the over 50's do send and receive texts just as younger folk do. They tend not to be such...

Read More

The Long Shadow of the Crazy Frog

Sorry if I've just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding...

Read More

51 Per Cent of UK Mobile Owners Using M-commerce

51 per cent of UK mobile owners aged 18 and over have used m-commerce, but only 8 per cent of retailers currently have a mobile presence, in the shape of...

Read More

Is This the Golden Age of SMS Marketing?

I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce...

Read More