If only sourcing the right SMS software company was as easy as finding the lowest price and signing up. As usual, it’s a little bit more involved than that. Companies package their products and pricing in different ways that make differentiating…
June 15, 2010
Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if you’re going to run a text to win competition, at least have a crack at making it easy for people to…
April 21, 2010
6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would probably have been overtaken by a new form of instant, low…
February 1, 2010
The automotive retailing industry is very well suited to using SMS as a way of communicating with its customer and prospect base. Dealers tend to hold a high proportion of mobile numbers on their databases but the potential of the mobile…
December 1, 2009
The Text Marketer creative team have been at it again, coming up with fabulous new ways for our customers to use SMS Marketing which makes a real difference to their business. There’s an old adage I always think of in our…
November 24, 2009
Most bulk SMS providers, (including ourselves) will take great pains to point out the merits of direct connections to the UK Networks, and a direct connection is indeed essential for a first class, reliable SMS service. But that is only part…
November 22, 2009
1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, SMS is 5 times more responsive than direct…
November 20, 2009
A: Use an SMS Service to draw attention to your e-mail. We all know the problem with e-mail. Open rates have been dropping steadily and it’s becoming an increasing struggle just to get e-mails read let alone responded to. SMS has…
November 8, 2009
Text Marketer has seen a big increase in the number of independent hair and beauty salons that are using bulks SMS to communicate with their customers. SMS is very cost effective and has the advantage getting the message straight to the…
October 1, 2009