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Category: Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Use an SMS Gateway and Reduce Your Communication Costs

Posted on May 9th, 2012 by Henry.


Categories: Industry Commentary, SMS Marketing Ideas & Advice
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Using an sms gateway to send texts to your customers and prospects is never going to completely replace the postal service. There are certain times when only an envelope and a stamp will do and some of your customers will never want to receive texts from you. But a first-class … Continue reading

Is it Time to Switch Your Bulk SMS Account?

Posted on March 26th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies
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Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They’ll typically ring us and we chat through what they’re trying to achieve and then make recommendations. Then they normally set up a free account to … Continue reading

Mobile Marketing – The Relentless March of the Pointless QR Code

Posted on March 2nd, 2012 by Henry.


Categories: Industry Commentary, Mobile Marketing, News and Case Studies, SMS Campaign Watch
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We had a meeting the other day at the excellent Mall pub overlooking some greenery in Clifton. They’ve got a good selection of real ales, decent food and friendly staff. Perusing the range of beer pumps, I witnessed yet another pointless application of the omnipresent QR Code. Adorning the beer … Continue reading

Still Without a Mobile Marketing Strategy? No Need to Panic

Posted on January 13th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When Text Marketer was set up, way back in 1999, … Continue reading

SMS – 19 Years and Counting

Posted on January 10th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies
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Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a new communication channel that no one predicted would be as popular as it has proved to be. Papworth originally thought … Continue reading

People Prefer Text Message Marketing, Says Direct Marketing Association

Posted on January 6th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies
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Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna for the Direct Marketing Association. The report sponsor Velti, revealed the somewhat surprising evidence that 38% of people in the … Continue reading

The Year of the SMS Gateway

Posted on January 4th, 2012 by Henry.


Categories: Industry Commentary
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In 2011 we saw an impressive increase in the number of companies who started looking at SMS as a way of communicating with customers, prospects and staff. Most newcomers to SMS marketing tend to use the stand alone web based SMS marketing platform. It’s the quickest way of getting up … Continue reading

Reasons to develop a Mobile Marketing Strategy

Posted on December 1st, 2011 by Henry.


Categories: Industry Commentary, Mobile Marketing
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If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry heavy-weights can be quite persuasive. To discuss your mobile marketing strategy please feel free to call us on 0117 2050202   … Continue reading

Business SMS is Here to Stay – Research Reveals

Posted on November 3rd, 2011 by Henry.


Categories: Business SMS, Industry Commentary, Ticker
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There’s been a lot of industry chat about the future of SMS lately. Recent research by mobile analyst Portio Research, has revealed that contrary to predictions, SMS is fighting off competition from instant messaging services such as BBM, Facebook, IMessage and others. It turns out that SMS is as popular … Continue reading

Mobile Marketing or Spam – Orange Please Explain

Posted on September 7th, 2011 by Henry.


Categories: Bulk SMS, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I don’t understand why I’m not given the chance to … Continue reading

OMG – A customer used the ‘C word’

Posted on July 28th, 2011 by Henry.


Categories: Distributed SMS Articles, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to find a new supplier of bulk sms services for his company. He was basically doing the rounds by ringing up a … Continue reading

Business SMS to Overtake Personal SMS by 2016

Posted on June 21st, 2011 by Henry.


Categories: Bulk SMS, Industry Commentary
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That seems an unlikely prediction. Most of us hardly receive any business sms at all, so the prospect of it overtaking personal sms seems a bit far fetched. This was however the conclusion of Juniper Research whose job is to wrestle with these issues and try and foresee the way of the … Continue reading

Mobile Marketing – Relief as Bannatynes Includes SMS Opt Out

Posted on June 1st, 2011 by Henry.


Categories: Business SMS, Industry Commentary, SMS Campaign Watch, SMS Marketing Ideas & Advice
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I had a moan about Bannatyne’s Gym in a previous post. As a lapsed (and slightly fatter) customer, they kept sending me mobile marketing texts trying to tempt me back. Nothing at all wrong with that, in fact I was a sensible target for them. What drove me slightly mad … Continue reading

SMS Buyers’ Guide

Posted on May 11th, 2011 by Henry.


Categories: Bulk SMS, Industry Commentary, SMS Marketing Ideas & Advice, Ticker
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Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package things in different ways, have different sms pricing structures and appear to do as much as possible to confuse the hell out of you. There also appears to be a … Continue reading

SMS Response for Political Campaigning

Posted on April 26th, 2011 by Henry.


Categories: Bulk SMS, Industry Commentary, News and Case Studies, Short Code SMS
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The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding very well and most commentators anticipate a low turnout. There are a few campaigning groups that seem to be trying to rustle up some awareness though. One of them, www.no2av.org … Continue reading