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Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

6 Myths of Mobile Marketing – Chapter 4

May 20th, 2013

The last chapter in this series, talked about the legalities of mobile marketing. This latest episode looks at the costs involved. Mobile marketing…..sounds on trend: I'm going to need a large budget. One of the delights of mobile marketing is that you can get the

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6 Myths of Mobile Marketing – Chapter 3

May 9th, 2013

The last chapter in this thrilling SMS marketing e-book warned of the perils of setting the

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6 Myths of Mobile Marketing – Chapter 2

May 2nd, 2013

The first chapter in the series looked at some marketers’ uncontrollable and illogical desire

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6 Myths of Mobile Marketing – Chapter 1

April 12th, 2013

This is the third blog series that we'll turn into an e-book when we've completed all six chapters.

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It’s the Text Wot Did It

February 18th, 2013

I'm a rather reluctant customer of Brunel Ford,

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5 Reasons Why your Mobile Marketing Strategy Stinks

January 10th, 2013

This subject needs no further explanation. 1. You haven't really got a mobile marketing strategy That sounds a

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SMS Volumes Confuse Industry Experts

January 2nd, 2013

Personal use of SMS has recently been showing some signs of decline. Apps like Whatsapp, Skype and Facebook have been

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Mobile Marketing Poison. Do Not Drink.

December 18th, 2012

Mobile marketing has been helping companies sell more stuff and communicate better with their customers for

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Trust is Holding back Mobile Commerce, Research Reveals

October 29th, 2012

Consumer watchdog Which? has released the results of its annual 'Best and worst online

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Survey Reveals Consumer Attitudes to SMS Marketing in the Fast Food Sector

September 25th, 2012

Press Release... Bulk SMS providers Text Marketer have released the results of their

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No one likes staring at a blank screen…

September 18th, 2012

If you're lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library. It's a kind of message depot that can

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Mobile Marketing – Retro but effective

September 11th, 2012

"Marketers ruin everything. It's our job. We see something shiny, we squeeze the f*ing sh*t out of it." Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS

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SMS Communications – It’s not just about selling

September 4th, 2012

Our recently commissioned survey into the views of consumers on receiving bulk SMS campaigns from companies, revealed a largely untapped demand for texts. Consumer Views on Non-Marketing Text

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Mobile Marketing – How important is it that you include an opt out?

August 28th, 2012

One of the areas that we focused on in our recently released 'Consumer Attitudes to SMS Marketing' survey was the contentious issue of unsubscribing. We

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Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message

August 8th, 2012

The results of a comprehensive consumer study into what people think about mobile marketing texts

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The service provided by Text Marketer Ltd must be used for solicited marketing only. All marketing messages sent must be delivered to devices/numbers that have positively opted into receiving SMS messages. To protect the privacy of recipients there is also an opt-out option included on every account, i.e “STOP”. We adhere fully to all best practices as set out by the Government’s Information Commissioner’s Office. For further information please follow this link. www.ico.gov.uk/for_the_public/topic_specific_guides/marketing/texts.aspx

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Specialists in Mobile Marketing, Bulk SMS, SMS Marketing, SMS Gateway & Shortcode SMS