Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.
Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna...Read More
I had a moan about Bannatyne's Gym in a previous post. As a lapsed (and slightly fatter)...Read More
It's all too easy to think of a bulk sms service as just an effective marketing tool; a way of pushing sales messages to prospects and customers. You can overlook a...Read More
Question - Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven't specifically opted in to receiving text...Read More
There was a great article recently in Mobile Marketing Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database....Read More