Industry Commentary

Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.

Mobile Marketing – Retro but effective

"Marketers ruin everything. It's our job. We see something shiny, we squeeze the f*ing sh*t out of it." Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS...

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SMS Communications – It’s not just about selling

Our recently commissioned survey into the views of consumers on receiving bulk SMS campaigns from companies, revealed a largely untapped demand for texts. Consumer Views on Non-Marketing Text...

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Mobile Marketing – How important is it that you include an opt out?

One of the areas that we focused on in our recently released 'Consumer Attitudes to SMS Marketing' survey was the contentious issue of unsubscribing. We...

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Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message

The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a...

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We Text More Than We Chat, Research Reveals

I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race...

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Business SMS pricing – We’ve ruffled a few feathers

We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four...

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SMS Marketing or SMS Blasting?

The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean...

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Business SMS API Integrations on the Rise

The role that business SMS plays in UK organisations is changing. No longer is SMS seen as a somewhat maverick communication channel, used only by brands targeting the youth...

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Is it Time to Switch Your Bulk SMS Account?

Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They'll typically ring us and...

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Mobile Marketing – The Relentless March of the Pointless QR Code

We had a meeting the other day at the excellent Mall pub...

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Still Without a Mobile Marketing Strategy? No Need to Panic

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile...

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SMS – 19 Years and Counting

Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His 'Merry Christmas' message sent to his colleagues launched a...

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People Prefer Text Message Marketing, Says Direct Marketing Association

Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna...

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The Year of the SMS Gateway

In 2011 we saw an impressive increase in the number of companies who started looking at SMS as a way of communicating with customers, prospects and staff. Most newcomers to...

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