Mobile marketing is evolving fast. This section of our blog pulls together our views and comments on this ever changing industry.
Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna...Read More
In a previous post we had a little moan about Bannatyne's Gym. Lapsed customers were kept being sent mobile marketing text messages to try and tempt them back. Now there is...Read More
It's all too easy to think of a bulk sms service as just an effective marketing tool; a way of pushing sales messages to prospects and customers. You can overlook a...Read More
Question - Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven't specifically opted in to receiving text...Read More
There was a great article recently in Mobile Marketing Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database....Read More