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10 Steps to Mobile Marketing Nirvana – Chapter 10

Posted on January 27th, 2012 by Henry


Categories: Mobile Marketing Nirvana
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The ninth chapter in this series was all about how to ensure that you choose the right bulk SMS provider for your mobile marketing campaigns. This final chapter has a simple, uncomplicated message and that is to actually get a mobile marketing plan in place. “The best way to get … Continue reading →

Customer Bulk SMS Data – We Take Data Protection Seriously

Posted on January 24th, 2012 by Henry


Categories: Bulk SMS
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I’m about to upload my customers’ mobile numbers into my Text Marketer account. Is my data safe? This is one of the commonest questions we’re asked by potential users of our bulk SMS service. It’s a completely understandable concern. if you’re about to upload all your precious customer data onto … Continue reading →

Still Without a Mobile Marketing Strategy? No Need to Panic

Posted on January 13th, 2012 by Henry


Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: ,

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When Text Marketer was set up, way back in 1999, … Continue reading →

Bulk SMS Case Study – Snap-on Tools

Posted on December 14th, 2011 by Henry


Categories: Bulk SMS, News and Case Studies
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Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost, value for money and support were of course important but the most essential element was the reliability of the bulk SMS service. When Alistair was assessing a number of shortlisted … Continue reading →

I Want to Talk to you About Bulk SMS List Cleansing. No Wait, Come Back.

Posted on December 13th, 2011 by Henry


Categories: Bulk SMS
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I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it’s exactly the same reaction you can expect if you raise the mind numbingly dull topic of list cleansing for bulk SMS. You can … Continue reading →

Bulk SMS Used as Call to Prayer

Posted on November 22nd, 2011 by Henry


Categories: News and Case Studies
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Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems that in Israel, cities with large Muslim populations such as Jerusalem, residents have had enough of being woken at odd … Continue reading →

Web SMS – John Lewis Partners See the Benefit

Posted on October 24th, 2011 by Henry


Categories: News and Case Studies
Tags: ,

John Lewis has set up a new web sms service aimed  at keeping partners informed of all the leisure benefits that they can access. John Lewis partners can take advantage of a wide range of discounted leisure activities and Text Marketer’s web sms service is being used to get this information across to members of … Continue reading →

Recruitment Sector Reduces SMS Costs by 31% by Switching to Text Marketer

Posted on October 13th, 2011 by Henry


Categories: Bulk SMS, Business SMS
Tags: ,

Most recruitment agencies use sms within their business. For many it’s a vital and irreplaceable communication tool. There’s simply no more cost effective way of getting a message directly to an applicant. With no real signs of jobs growth, the focus inevitably turns to cost saving. Agencies are increasingly looking to find ways … Continue reading →

Bulk SMS Campaign Reaps Rewards for Beauty Clinic

Posted on September 27th, 2011 by Henry


Categories: News and Case Studies
Tags: ,

Lisa Monaghan-Jones, MD of The Internal Beauty Clinic was so impressed with the response that her mobile marketing campaign generated, that she kindly dropped us an email. “Dear Henry, I am really impressed with your customer focus and professional approach as a direct result of sending out texts to over 1000 … Continue reading →

The Seven Deadly Sins of Mobile Marketing – Sin 7

Posted on September 27th, 2011 by Henry


Categories: 7 Deadly Sins of Mobile Marketing
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The penultimate deadly sin of mobile marketing was warning about just using your bulk sms campaigns to sell and nothing else. This last deadly sin advises against wasting your money on developing an app that noone will want to use. Develop a Pointless App 99% of apps are useless and get used just … Continue reading →

The Seven Deadly Sins of Mobile Marketing – Sin 6

Posted on September 20th, 2011 by Henry


Categories: 7 Deadly Sins of Mobile Marketing
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The last mobile marketing sin talked about how easy it is for mobile marketing messages to be seen as spam if you send too frequently. This sin warns of the dangers of just using bulk sms as a way of blasting out offers and not offering anything else of value … Continue reading →

Case Study – Cycle Shop Packs Workshops Using SMS

Posted on September 15th, 2011 by Henry


Categories: Distributed SMS Articles, How to, News and Case Studies
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SMS Campaign Delivers 600% Return on Investment Text Marketer works with a number of bike shops who use sms as a way of communicating with their customers. There is simply no more effective way of getting service reminders or sales offers to customers. Unlike email where you might expect around … Continue reading →

Bulk SMS Software – A Developer’s Dilemma

Posted on September 14th, 2011 by Henry


Categories: Bulk SMS, Mobile Marketing
Tags: ,

Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand and use. It’s a tricky job. The TV remote control … Continue reading →

The Seven Deadly Sins of Mobile Marketing – Sin 5

Posted on September 9th, 2011 by Henry


Categories: 7 Deadly Sins of Mobile Marketing
Tags: ,

The last mobile marketing sin was all about the dangers of treating everyone as if they were the same person. This sin warms of the perils of sending your customers too much stuff. Pester Them Your bulk sms message is an intrusion, unasked for and unwelcome. So the reason for … Continue reading →

Mobile Marketing or Spam – Orange Please Explain

Posted on September 7th, 2011 by Henry


Categories: Bulk SMS, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: ,

I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I don’t understand why I’m not given the chance to … Continue reading →

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