Mobile Marketing

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Where Next Mobile Marketing?

Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies. Very few companies in the UK have really embraced the potential...

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Mobile Marketing and the Recruitment Process

Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies.Strikingly the use of a text response in the recruitment process...

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Quick Guide To SMS Marketing For Nightclubs

Bringing text marketing to life. Many nightclubs are aware that they could be making more from their mobile marketing campaigns. This brief guide provides an overview of the main issues to...

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SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from ...

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Mobile Marketing – Royal Wedding SMS Marketing Campaign

Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed ...

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One guaranteed way to get repeat business

Most of us in business have probably heard the old saying that it's 7 times easier to get sales from existing customers than new ones. Some of these sayings are...

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2 Way SMS Short Code or Long Code?

Question: I currently use Text Marketer's web based bulk sms system to send messages to my customers. I want them to be able to reply to these messages. Should I...

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Mobile Marketing – Can I send my customers a bulk text campaign?

Question. Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven't specifically opted in to receiving text messages. ...

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SMS Campaign Watch – Part 1. 7UP Text to Win Competition

This is the first in a series of blog posts looking at current on-pack sms based promotions. Casting a critical eye, from the consumer's perspective, campaigns will be rated on...

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Restaurant Mobile Marketing

See the NEW updated article: How to do ... Restaurant Mobile Marketing Booking enquiries can increase as much as much as 50% using a text option [caption id="attachment_2233"...

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Text message enquiry system reduces costs and increases enquiries

RoughTrax, one of the leading independent suppliers of 4x4 Toyota parts, recently integrated the text message enquiry and reply system txtUs. txtUs is designed to give a business a...

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Mobile Coupon Text Message Campaign Delivers 28 Per Cent Redemption Rate

Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based mobile coupons, offering consumers a free bottle of Sprite in...

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Mobile Marketing – Target the Human Not the Mobile Number

There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database....

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Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all...

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Mobile Marketing – Storage Kings Launches SMS Promotion

Leading storage company Storage King is using mobile marketing as a simple...

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