Mobile Marketing

Mobile Marketing – Keep Testing

Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source – Mobile…

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Where Next Mobile Marketing?

Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies. Very few companies in the UK have really embraced the…

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Restaurant Mobile Marketing

See the NEW updated article: How to do … Restaurant Mobile Marketing Booking enquiries can increase as much as much as 50% using a text option Booking a restaurant is…

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