Mobile Marketing

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Mobile Coupon Text Message Campaign Delivers 28 Per Cent Redemption Rate

Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based mobile coupons, offering consumers a free bottle of Sprite in...

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Mobile Marketing – Target the Human Not the Mobile Number

There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database....

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Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all...

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Mobile Marketing – Storage Kings Launches SMS Promotion

Leading storage company Storage King is using mobile marketing as a simple...

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Mobile Marketing – Xmas shoppers go mad for SMS Vouchers

Results in show that 2010 Christmas Shoppers are going mad for last minute discount vouchers sent to them by text message. "The concept is simple but amazingly effective", reports Barry Hemmings...

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Mobile Marketing – Coca Cola

Coca-Cola's Jude Brooks talks about the company's approach to mobile marketing. Jude also gives advice to...

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51 Per Cent of UK Mobile Owners Using M-commerce

51 per cent of UK mobile owners aged 18 and over have used m-commerce, but only 8 per cent of retailers currently have a mobile presence, in the shape of...

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Is This the Golden Age of SMS Marketing?

I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce...

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Receive a Text From a Customer – Respond Automatically With an Email

New service changes how customers communicate with companies. SMS is undoubtedly the most responsive direct marketing channel. With read rates of over 97%, there is no better way of...

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99% of Mobile Apps Only Get Used Once

Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of...

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SMS Cements Top Spot as Most Read Medium

We're always pleased when industry bodies report figures that support mobile marketing. The Mobile Marketing Association recently released an absolute corker on Twitter. "97% of SMS opened,...

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Top 5 reasons to set up a short code text messaging service

Allowing people to enquire to your company by text message is simply one the most powerful additions to your mobile marketing activities available today. In a recent survey, two...

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6 Questions To Ask Your Bulk SMS Software Supplier

If only sourcing the right SMS software company was as easy as finding the lowest price and signing up. As usual, it's a little bit more...

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Christian Aid Uses SMS Software in Fund Raising Effort

One of Christian Aid's more innovative fundraising ideas is Quizaid. This initiative encourages quizmasters to hold a local quiz to help...

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Text Messaging Service would Deliver 20 Per Cent Increase in Election Turnout

As the dust settles on the election, Orange have released some figures revealing that 20% more of us would bother to vote if there was a ...

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