News and Case Studies

News from the mobile marketing industry and case studies from some of our customers who have used our bulk SMS service

Trust is Holding back Mobile Commerce, Research Reveals

Consumer watchdog Which? has released the results of its annual 'Best and worst online...

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Increase Response to E-mail Using Bulk SMS

One of the criticisms levelled at bulk SMS as a communication channel is that you...

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No one likes staring at a blank screen…

If you're lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library. It's a kind of message depot that can...

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Mobile Marketing – Retro but effective

"Marketers ruin everything. It's our job. We see something shiny, we squeeze the f*ing sh*t out of it." Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS...

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SMS Communications – It’s not just about selling

Our recently commissioned survey into the views of consumers on receiving bulk SMS campaigns from companies, revealed a largely untapped demand for texts. Consumer Views on Non-Marketing Text...

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Mobile Marketing – How important is it that you include an opt out?

One of the areas that we focused on in our recently released 'Consumer Attitudes to SMS Marketing' survey was the contentious issue of unsubscribing. We...

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Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message

The results of a comprehensive consumer study into what people think about mobile marketing texts...

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Everest Uses Text Marketer’s SMS Gateway

Everest joins the growing list of companies using Text Marketer’s SMS Gateway as...

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SMS Marketing or SMS Blasting?

The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean...

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Business SMS API Integrations on the Rise

The role that business SMS plays in UK organisations is changing. No longer is SMS seen as a somewhat maverick communication channel, used only by brands targeting the youth...

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Reply Option Yields 17% More Response for Bulk SMS Campaign

So many companies continue to just send one way, outbound bulk SMS broadcasts. There's a massive wasted opportunity to generate more response from the target audience by including...

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Brentwood Council Taps into Bulk SMS to Bolster Recycling

Brentwood Council has just launched a new bulk SMS service for...

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QR Code Silliness Reaches New Heights

Brooks Sports has set the gold standard for the admirably silly use of QR codes. The picture...

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