Mobile marketing has been helping companies sell more stuff and communicate better with their customers for well over 10 years now. By any measure it is the most effective direct marketing channel available. When compared with direct mail for example, SMS…
December 18, 2012
One of the criticisms levelled at bulk SMS as a communication channel is that you are restricted to a rather mean 160 characters. This level was set rather arbitrarily when SMS was invented back in the early 90s. It’s basically a short sentence.…
October 16, 2012
If you’re lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library below. It’s a kind of message depot that can help you compose you messages in a slightly more interesting…
September 18, 2012
“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.” Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that…
September 11, 2012
One of the areas that we focused on in our recently released ‘Consumer Attitudes to SMS Marketing‘ survey was the contentious issue of unsubscribing. We wanted to get people’s true feelings about the importance they put on being able to opt out…
August 28, 2012
The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a survey that asked 1358 UK consumers what they think about receiving texts from companies and organisations. We were slightly anxious…
August 8, 2012
The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean is: ‘we need to give our sales a quick boost, so let’s send…
June 18, 2012
So many companies continue to just send one way, outbound bulk SMS broadcasts. There’s a massive wasted opportunity to generate more response from the target audience by including a simple text reply option (all Text Marketer accounts come with a free…
June 10, 2012
Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They’ll typically ring us and we chat through what they’re trying to achieve and then make recommendations.…
March 26, 2012