News and Case Studies

News from the mobile marketing industry and case studies from some of our customers who have used our bulk SMS service

SMS Marketing or SMS Blasting?

The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean...

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Reply Option Yields 17% More Response for Bulk SMS Campaign

So many companies continue to just send one way, outbound bulk SMS broadcasts. There's a massive wasted opportunity to generate more response from the target audience by including...

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Is it Time to Switch Your Bulk SMS Account?

Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They'll typically ring us and...

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Bulk SMS – Consumers Require Opt Out

Bulk SMS aggregator, MBlox has recently commissioned some research that underlines the importance...

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Shreddies Launch Text to Win Competition

Breakfast cereal icon Shreddies has got together with Eurocamp to offer its...

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Mobile Marketing – The Relentless March of the Pointless QR Code

We had a meeting the other day at the excellent Mall pub...

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Text Marketer on the Radio

Text Marketer's first ad goes live...

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SMS API – First Choice Software Partners With Text Marketer

First Choice Software and Text Marketer today announced a partnership, opening up a new low cost SMS API route for users of First Choice's RDB recruitment software platform. The...

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Still Without a Mobile Marketing Strategy? No Need to Panic

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile...

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SMS – 19 Years and Counting

Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His 'Merry Christmas' message sent to his colleagues launched a...

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People Prefer Text Message Marketing, Says Direct Marketing Association

Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna...

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SMS Marketing – Business Link Case Study

Business Link was looking for a way to reduce the number of non-attendants to their business...

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Bulk SMS Case Study – Snap-on Tools

Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a...

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SMS Marketing Case Study – Subway

Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a...

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