News and Case Studies

News from the mobile marketing industry and case studies from some of our customers who have used our bulk SMS service

SMS Response – Stirling Furniture Streamlines Deliveries using SMS

Stirling Furniture has transformed its product delivery process and made huge cost savings by adopting Text Marketer's TxtUs service. Every customer expecting delivery of an item of furniture is now...

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SMS Campaign Watch – Part 1. 7UP Text to Win Competition

This is the first in a series of blog posts looking at current on-pack sms based promotions. Casting a critical eye, from the consumer's perspective, campaigns will be rated on...

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Text message enquiry system reduces costs and increases enquiries

RoughTrax, one of the leading independent suppliers of 4x4 Toyota parts, recently integrated the text message enquiry and reply system txtUs. txtUs is designed to give a business a...

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Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all...

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Mobile Marketing – Papa John’s Increase Sales By 33%

A remarkable example of the efficiency and effectiveness of mobile marketing as a communication medium has emerged from one of our customers in the fast food sector. Grant Wiszniewski,...

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Mobile Marketing – Storage Kings Launches SMS Promotion

Leading storage company Storage King is using mobile marketing as a simple...

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Glass’s Guides Launches Mobile Marketing Service

Glass's Information Services, the company behind the famous vehicle valuation guides, have launched a new ...

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How Not to Run a Text to Win Competition by Coca-Cola. Part 2.

Since my last rather scathing report of Coke's text to win competiton in April, I've been keeping a close watch on their latest competitions...

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Student SMS Alert Service Launched at Sunderland University

Students at Sunderland Uni can now expect to receive regular bulk sms alerts on a range...

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The Long Shadow of the Crazy Frog

Sorry if I've just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong...

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Bulk SMS Campaigns Boost Sports Crowds

In recent months, we’ve seen a big rise in sports clubs using bulk sms as a...

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Miss Millie’s Launch Text Response Ad campaign

Unless you’re from Bristol, you’ll never have heard of Miss Millies. For Bristolians it’s an absolute institution, serving delicious...

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99% of Mobile Apps Only Get Used Once

Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of...

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National Childbirth Trust Integrates with Text Marketer’s SMS Gateway

NCT - the UK's leading charity for parents, now communicates with its members by sending text alerts via the SMS gateway....

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Police Force use Text Response in Recruitment Drive

Thames Valley Police are using Text Marketer again to help with their recruitment. This campaign is about attracting suitable candidates who...

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