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Information is the key…

A great source of information for any marketers, mobile enthusiasts or business minds who are interested in learning more about the world of mobile and SMS. Take a stroll through hundreds of inspired, interesting and helpful articles, infographics and videos full of insightful gems – enjoy and share!

Still Without a Mobile Marketing Strategy? No Need to Panic

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile...

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The Truth About SMS Marketing vs Email Marketing

A hefty title to live up to but let's give it a go. What's "Marketing"!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the...

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SMS – 19 Years and Counting

Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His 'Merry Christmas' message sent to his colleagues launched a...

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People Prefer Text Message Marketing, Says Direct Marketing Association

Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna...

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txtUs virtual mobile number – now has names

We've upgraded the txtUs virtual mobile number service so it now displays the names of people who text you if they are included in the contacts within Message Box. It's...

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SMS Marketing – Business Link Case Study

Business Link was looking for a way to reduce the number of non-attendants to their business...

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Bulk SMS Case Study – Snap-on Tools

Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a...

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SMS Marketing Case Study – Subway

Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a...

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I Want to Talk to you About Bulk SMS List Cleansing. No Wait, Come Back.

I stole that idea for a headline from David Mitchell's piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it's exactly the same...

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Address Book Feature

Text Marketer's Address Book feature is great for storing/viewing/editing contacts so you can quickly send messages to people by selecting them from your address book. ...

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Reasons to develop a Mobile Marketing Strategy

If you've been thinking about mobile marketing and haven't quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry...

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Bulk SMS Used as Call to Prayer

Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems...

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Business SMS Marketing

We all know that a standard SMS is short; just 160 characters. That one short sentence has to work pretty hard. In one business sms marketing message you have...

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Mobile Marketing – Keep Testing

Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source –...

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Web SMS – John Lewis Partners See the Benefit

John Lewis has set up a new web sms service aimed  at keeping partners informed of...

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