Text Marketer Blog

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A great source of information for any marketers, mobile enthusiasts or business minds who are interested in learning more about the world of mobile and SMS. Take a stroll through hundreds of inspired, interesting and helpful articles, infographics and videos full of insightful gems – enjoy and share!

SMS – 19 Years and Counting

Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a…

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SMS Marketing Case Study – Subway

Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a way to increase traffic, particularly over the busy but highly competitive lunchtime period. He…

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Address Book Feature

Text Marketer’s Address Book feature is great for storing/viewing/editing contacts so you can quickly send messages to people by selecting them from your address book. The Address Book feature in…

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Bulk SMS Used as Call to Prayer

Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems…

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Business SMS Marketing

We all know that a standard SMS is short; just 160 characters. That one short sentence has to work pretty hard. In one business sms marketing message you have to…

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Mobile Marketing – Keep Testing

Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source – Mobile…

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