One of the criticisms levelled at bulk SMS as a communication channel is that you are restricted to a rather mean 160 characters. This level was set rather arbitrarily when SMS was invented back in the early 90s. It’s basically a short sentence.…
October 16, 2012
“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.” Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that…
September 11, 2012
We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four years we have reduced our entry level price by 57%. As SMS…
July 5, 2012
So many companies continue to just send one way, outbound bulk SMS broadcasts. There’s a massive wasted opportunity to generate more response from the target audience by including a simple text reply option (all Text Marketer accounts come with a free…
June 10, 2012
Pizza restaurant chain Tops Pizza, is using Text Marketer’s web-based bulk SMS software to send out enticing offers by SMS to its customers. The chain has over 30 restaurants mainly in the south-east, from Tunbridge Wells to Leatherhead. The current bulk…
May 11, 2012
Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They’ll typically ring us and we chat through what they’re trying to achieve and then make recommendations.…
March 26, 2012
Bulk SMS aggregator, MBlox has recently commissioned some research that underlines the importance of marketers to use an unsubscribe option on their bulk SMS campaigns. Not only do consumers feel that being able to get off a list is important but…
March 16, 2012
I’m about to upload my customers’ mobile numbers into my Text Marketer account. Is my data safe? This is one of the commonest questions we’re asked by potential users of our bulk SMS service. It’s a completely understandable concern. if you’re…
January 24, 2012
Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When…
January 13, 2012