Question – Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven’t specifically opted in to receiving text messages. This is one of the most frequently asked questions on the subject of mobile…
March 22, 2011
There was a great article recently in Mobile Marketing Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database. This has long been the mantra of direct marketing types, not…
February 15, 2011
For years now we’ve been trying to convince some customers that the over 50’s do send and receive texts just as younger folk do. They tend not to be such heavy users of sms but are just as likely to respond…
January 27, 2011
A remarkable example of the efficiency and effectiveness of mobile marketing as a communication medium has emerged from one of our customers in the fast food sector. Grant Wiszniewski, operates the Papa John’s pizza franchise in South Shields and is always…
January 9, 2011
Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers and prospects. SMS marketing still remains by far and away the most responsive direct marketing medium available. Responses to mobile marketing…
January 5, 2011
Glass’s Information Services, the company behind the famous vehicle valuation guides, have launched a new mobile marketing service to inform their customers about a range of new products and offers. The idea is simple enough and is proving very responsive indeed.…
December 9, 2010
The IAB and the DMA recently published some excellent research that explored some of the reasons why consumers often feel reluctant to opt in to receiving mobile marketing messages from companies and brands. They identified 5 barriers that were responsible for…
November 12, 2010
In recent months, we’ve seen a big rise in sports clubs using bulk sms as a way of keeping in touch with their membership base. Sports clubs have been hard hit of late, with normally loyal supporters choosing to stay at…
October 29, 2010
If only sourcing the right SMS software company was as easy as finding the lowest price and signing up. As usual, it’s a little bit more involved than that. Companies package their products and pricing in different ways that make differentiating…
June 15, 2010